This isn't the first time Netflix made some of its content free to access. In the announcement post, Netflix's Director of Product Innovation Cathy Conk, said: 'If you’ve never watched Netflix before - and many people in Kenya haven’t - this is a great way to experience our service.' The company is hoping that the free tier would entice people to pay for the service. That said, it does have limitations in addition to having a smaller selection: It's only accessible on an Android device and users won't be able to download episodes for offline viewing or to cast shows on movies to a TV. It has no ads and won't even ask for payment information upon sign-up - a new subscriber will only need to confirm they're over 18 and to type in their email address and password. The streaming service has launched a free tier in the country that offers around one-fourth the content available to paying subscribers. Netflix has started offering potential paying subscribers in Kenya access to some of its content at no cost.

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